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Cheap clothes are abundantly available. And when you’re looking at your day-to-day casual wear, it’s the easiest place to justify a low budget for low-quality options.
The problem with that methodology is the cost-per-wear equation. You casual clothes are the ones you likely wear most often, and they’re therefore going to go through the wash most often and see the most wear and tear.
So while you can buy a $10 tee that feels like a good deal at the time of purchase, it’s probably actually not going to last as long as something quality that runs you $35. The cheap option is only a deal if you’re not running to replace it all the time.
I know — you’re thinking, ‘A $35 t-shirt? There’s no way that’s good for my budget.’
But if you can wear that $35 tee more times than the $10 one before its fit goes off in the wash or the threads start to run bare, it is a better financial option. Plus, when you buy higher quality, you can buy less, which is better for the environment (and decision fatigue as you pick our your outfit in the morning.)
Whether you’re considering hoodies, jeans or different types of sweatpants, here’s how to think about the numbers before you invest in a new purchase.
What Cost-Per-Wear Means
Cost-per-wear can help you figure out if you’re actually getting a good deal. To find this number, you take the price of the item and divide it by the number of times you’ll actually wear it.
Let’s say you bought a pair of sneakers that cost $120, and you wore the sneakers everyday for a year (365 days). The cost-per wear would be just 33 cents.
Now, cost-per-wear doesn’t mean you can’t be smart with your dollars. The $120 sneakers may be worth it to buy new. You’re wearing them everyday, and they support your physical and foot health. They’re important to get right.
The $35 tee you might balk at. But there are options to go quality at a low price without purchasing off Shein. You could head to the thrift shop and look for brand-name items that are gently worn — at a ridiculously discounted price. You’re still getting quality, but purchasing new at a high dollar amount isn’t as important in this case.
Start With Your Real Lifestyle
You can built a frugal, casual wardrobe without looking schlubby. And you can customize it to match your actual lifestyle.
For example, someone working from home and going to the gym is going to have very different wardrobe needs from someone who works in an office and gets their physical activity in by hiking with the family on the weekends.
A frugal wardrobe does tend to be a smaller one with higher quality items. So look at what you realistically reach for the most each morning, and prioritize those items. If it’s a comfy-but-put-together outfit, shop accordingly. If you need more structured pieces, those will get higher priority.
Invest in Versatile Foundations
The most-worn pieces are going to be pieces you can wear in multiple settings. A plain white or black tank top can be worn under a jean jacket or as a cami underneath your suit. A quality sweater can be worn pumpkin picking or running to get coffee.
The more ways you can style an item, the more likely it will be to have a lower cost-per-wear — as long as it’s actually an item you love and will actually put on.
Consider Quality in Context of Fit
You can buy a high-end brand for durability, but if you don’t like the fit, you’re not actually going to wear it. Be sure to actually try items on to ensure you like the way they feel and look before committing. If you’re shopping online, be sure to shop with retailers with generous return policies that are frictionless.
Because high-end doesn’t mean anything if the item is just going to sit in your drawer.
Avoid trend traps
Trendy item are chic one moment — and rapidly outdated the next. If you’re buying an item just to be en vogue, you’re also buying into a high cost-per-wear, as trends come and go quickly.
Timeless pieces are a better investment, as they can be worn over a long period of time without going out of style. Their cost-per-wear is inherently lower. Lower-cost items like certain accessories can help you ‘change things up’ without creating an entire wardrobe you feel like you need to replace each season.
Build Slowly and Track What Works
Replacing your entire wardrobe in one go to fit these ‘rules’ is not the move. That’s going to be a huge up-front investment. Instead, spend consciously of the cost-per-wear rule one item at a time, slowly as you need it.
There is some strategy in this, too. When you find something that works, you can stock up if you so wish when you spot a sale. But for the most part, you’re going for a smaller wardrobe. One that’s more sustainable. And one that will ultimately last you longer.




