This post is brought to you and contributed by an outside writer.
Step and repeat banners and stands can be used as effective backdrops for your company’s booth at trade shows and other events. Such backdrops enable businesses to showcase their brand and increase awareness regarding their products and services. The key is to design the banner with your company’s logo, name and contact information clearly visible, says New York Banners, a reputed step and repeat banner printing service in NYC.
There are several things that you need to consider while choosing a step and repeat banner, not the least of which is your budget. Here’s a look at some key considerations.
Step and repeat backdrops have a standard height of 8 feet, although the width can be customized as per your needs. Whether you want a wide backdrop or a narrow one will depend on the space available and your budget. And, while designing, keep in mind that if the backdrop is a wide one, people are less likely to look the information or images in the corners. On the other hand, an entire group of people can get their picture clicked at once in front of a wide backdrop.
However, smaller backdrops also have advantages. You can fit them in small spaces, such as behind a trade show booth. And, they’re obviously more portable and cost-effective. Also, you’ll have greater flexibility with small backdrops. If you’re at a big event, you can choose a panel design by joining two or more smaller backdrops to form a wide display. But, if the space is less, you can set up them one as single panels.
Your logo should be clearly visible, even from a distance. Make sure that the print is high quality, such that there is no blurring of any logo element. For this, only use pictures and graphics with high resolution to avoid pixilation on resizing. Logos in a step and repeat banner and stand should ideally be 5-7 inches tall and 9-11 inches wide and should be displayed in a repeating pattern.
3. Color Scheme
Ink causes much more reflection than the white or grey vinyl on which it is printed. Therefore, the glare will be much less if you don’t have a colored background. However, if you want your background to be colorful, so that your backdrop looks brighter, then you should choose fabric instead of vinyl for your backdrop material to avoid any glare.
4. Ease of Assembly
Ease of assembly is very important, since you wouldn’t want to struggle with setting up your backdrop at the last moment. A poorly set up backdrop could even fall on the people and cause you great embarrassment at the event. Therefore, when you choose a custom step and repeat backdrop banner printing company, such as those in NYC, check if they offer banners that can be quickly assembled without any hassle.
Custom banners are a very powerful marketing tool to engage your target audience. A few photographs at the right event can take your brand’s visibility to the next level. And, they can also be a great way to give a hip look to your trade show booth.