Category Archives: Think

What Neuroscience Says About Making Financial Decisions

This post is in collaboration with BetterHelp.

Picture of a hard, plastic brain in a blue room. The brain is lit up mostly red with one section near the back lit up green.

Over the past several decades, our knowledge of neuroscience has skyrocketed. With it, our understanding of mental health has also expanded

Understanding how our brain works physically has major implications in the field of psychology. Understanding how our brain is physically wired can help us rewire mental workarounds. It can also tell us what medication may help alleviate the physical chemistry going on in our brains when necessary.

Because so much of our financial behaviors are based on our psychology and past experiences, this increased knowledge in the field of neuroscience can also help us make better decisions with our money.

Neuroscience and financial decision making

A 2017 study sponsored by Northwestern Mutual measured neural activity during the decision-making process. Some of the study participants were given assistance as they were making financial decisions. Others were left to make those decisions on their own.

Those that did not receive assistance experienced:

  • 20% more stress and difficulty when making a decision.
  • 28% less understanding of their financial decisions.
  • 21% less relaxed when making those financial decisions.

The study even included brain scans, visually showing the difference in brain functioning between the two groups.

The neuroscience shows that simply having someone to guide you through the process lessens your anxiety levels when making financial decisions. It helps you understand those decisions better, and can thus result in better results.

Ways to get assistance with financial decision making

How does one get this assistance that the neuroscience showed to be so important?

There are several ways to seek financial assistance. The best one for you will depend on your budget and the specific financial decision you’re trying to make.

Financial advisors and coaches

If you have money to spend on professional help, you can look for people with letters after their name.

For example, if you want help filing your taxes, you could look for a Certified Public Accountant (CPA) or enrolled agent (EA) with the IRS.

If you’re planning for retirement and have a complex array of financial products, you may want to find a Certified Financial Planner (CFP) or Certified Financial Advisor (CFA).

If you just need help getting your day-to-day money on track and want one-on-one attention, you might look for a coach who has their Certified Financial Education Instructor (CFEI) or Accredited Financial Counselor (AFC) certification.

Purchasing a home

If you participate in a first-time homebuyer program, you will often be required to complete a first-time homebuyer education course.

This may seem like just another hoop to jump through. But it’s often a positive thing for you as a buyer. You get access to that assistance that neuroscience has shown to be so important. And you get it through a unique process you’re only likely to go through a couple times in your life.

Day-to-day finances

You might need specific help with a specific financial problem. But if you just need general money advice, turning to financial influencers you trust can be a good way to get the support you need.

For example, when Tiffany Aliche launched the first Live Richer Challenge, she did so using her background in early childhood education. She gives participants one thing to do per day. A bite-sized task instead of a list of overwhelming decisions.

By the time you get to the end of the initial course, you have a budget, a finger on the pulse of your spending habits, and an idea of what it will take to get out of debt.

The Northwestern study showed that this tactic achieves the goal of alleviating stress. Your brain doesn’t have to worry or get overwhelmed with big decisions. It can focus on the one task in front of it, increasing your motivation as you successfully complete each task, building momentum and confidence along the way.

How Your ACE Score Affects Your Money Habits

This feature by Eugenié George is the latest in the Intersectional Money series. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek your physician’s advice or another qualified health provider with any questions regarding a medical condition. 

Economic inequity takes on many forms. One of the forms it takes is through trauma. This article will discuss Adverse Childhood Experiences and how they can affect Women of Color’s economic inequity. We will also cover steps to address the past with the present. 

Money Triggers

Imagine grocery shopping one sunny afternoon. You have all the right ingredients in your grocery cart, and you’re ready to purchase. 

But you have a taste for Honeycrisp apples. 

You look at the price tag and see that the apples are $3.49 a pound. That’s, like, a dollar more than any of the other apples! You have money to purchase the product, but you experience a weird uneasy feeling in your gut. Your brain is running several ideas: 

Girl, don’t waste your money on that! You can get cheaper apples at Kroger.

But on the other hand, apples are healthy, and you know what they say about apples and doctors.

You don’t have any money at all. 

If I had a man (or woman) who supported me, I could buy apples. 

I bet White people don’t have this problem. 

We can’t afford that because papa is looking for a new job. 

Now in the 35,000 thoughts that we run through our brain, which thought was the weirdest?

It was probably, “We can’t afford that because papa is looking for a new job.” 

Why was that thought in your brain, you might ask?  It’s because even though we are deciding on an action in the present, our minds can be triggered by Financial PTSD

Our money triggers can help us.

We experience money triggers from our traumatic experiences in the past. In many ways, these triggers help us avoid a lot of terrible situations. 

When I was little, my family told me never to walk in a check-cashing business because many of them engage in predatory lending. 

And I’m glad that they did because, according to the National Associates of Consumer Advocates, payday lending could ruin your credit and charge you five times more than cashing your check at a bank. 

This warning was given to be because my family did go to the check-cashing place and learned from their experience. 

Our money triggers can hurt us.

On the other hand, our money triggers can hurt us. They can stop us from getting the things we want. 

It can be as little as not purchasing Honeycrisp Apples — even though you can afford them. It could manifest as accepting less pay than you’re worth, even though you’ve attempted to negotiate your pay. 

Trauma and Money Habits

On a personal level, the most challenging thing as a writer is to convey to readers the urgency around money and trauma. Using trauma as a reflective-interactive tool can help Women of Color process their cultural beliefs around gender and race. 

As I was looking for more scientific research to support this case, I stumbled upon a TED Talk by Dr. Nadine Harris Burke entitled Adverse Childhood Experiences.  

What is Adverse Childhood Experiences (ACES)? 

Adverse Childhood Experiences (ACEs) are the traumatic events that occur during childhood between the ages of 0-17 years. Some examples of these traumatic events are: 

  • Experiencing sexual, physical or emotional abuse — including neglect. 
  • Witnessing alcohol and drug abuse.
  • Divorce or family separation.

ACE scores are formulated on a one to four scale. A score of one means you’ve experienced one form of childhood abuse. Four or more means you had many hardships to overcome. 

It’s also important to know that ACE scores don’t talk about racism. They don’t talk about coping strategies or how someone overcame adversity. 

So if someone has a high ACE score, they can also be dealing with environmental trauma, such as gender and racial inequity.

The Center for Disease Control and Kaiser Permanente investigated childhood abuse and how childhood abuse and neglect can impact adults. It turns out that most adults have experienced trauma in their life. 

According to the Center for Youth Wellness, about two-thirds of study participants had experienced at least one ACE category. The higher your ACE score, the higher the likelihood of developing long-term health problems like heart disease or cancer. 

Could ACE Scores be the missing link to personal finance?

When I stumbled upon this research, I kept asking my personal finance friends if they had heard of ACEs, and many of them scratched their heads in disbelief. This research meant that we could find out adults’ long-term health habits if we learned about their trauma. 

It also meant that I could find the relationship between ACE scores and socioeconomic patterns.

A 2014 study explained that the monetary hardship on women who had an ACE Score of two or more had a history of economic adversity. A UK study found out that women with an ACE score of two or more have a higher risk of premature death than women with lower scores. Many of these women had premature deaths from lack of health planning and budget prioritizing.

So what does this mean? 

It means that our trauma can have an economic impact that can affect our future lives. When we experience trauma as children, it can create barriers around future health and opportunity if not addressed early. 

The pathways associated with ACE scores could increase the likelihood of adopting harmful health behavior, impacting one’s ability to achieve upward mobility (i.e., education, employment, and income.) It also means that our ACE score can create an awareness of how vital social connections are to our overall health. 

Because we know that most Americans have experienced trauma, we must start the conversation around our behavior and emotions. 

My Family’s ACE Story

In my book, Our Money Stories, I go through a journey of understanding my ACE score through my father’s eyes. It occurred to me that my father had a high ACE score. Still, he managed not to endure all the adverse outcomes associated with high ACE scores: Violent behavior, incarceration, and premature death. 

But my dad did have one addiction that I was able to identify: His soda addiction. 

Coping with one’s emotion through addiction is a common practice. According to reporting done by Tulsa World, soda and cigarettes help people soothe and regulate emotions

The larger problem is that many adults with high ACE scores didn’t develop the ability to soothe and control emotions when they are stressed.  So as adults, they create ways to relieve their feelings either through food, soda, or cigarettes. 

On the economic side, the cost of any addiction is expensive AF. When I sat down with my father, it occurred to me that my dad spent money on soda every day. 

How ACE Scores affect your spending 

Prior to 2016, money was the number one cause of stress in America. The American Psychological Association reported that 72% of Americans stressed out about money at least some time during the previous month. 

ACE scores are the aspirin to your money headache. Why is this? 

It’s because the way we handle stress stems from our childhood. The adversity that we experience as a child — like divorce or neglect — can alter how our body reacts to all situations. In a recent discovery, ACEs Too High explained that our ACE scores could create long-term changes in our bodies without us even knowing it. 

Let’s go back to our example earlier in the article:

If I had a man (or woman) who supported me, I could buy apples. 

We can’t afford that because papa is looking for a new job. 

These ideas may stem from ACEs. 

Thought The potential link to ACEs
We can’t afford that because papa is looking for a new job. Because the family dealt with financial insecurity, the child feels neglected.
If I had a man (or woman) who supported me, I could buy apples. You might be a child from a divorce who fixates on ‘what-ifs’.

Our past can unconsciously help us make decisions. Paying attention to our thoughts and behavior patterns with money can help us create reflective money habits. Sometimes we have to dig a little deeper to find what’s going on.

3 Action Steps to Understand Your ACE Score 

Take the ACE Test 

Let’s be real: Taking the plunge of learning your ACE score can be a traumatic experience. 

Sometimes many of us block our traumatic experiences. They can be overwhelming. If you are comfortable taking the ACE test, you can do so here. You can also take it with a therapist or a specialist. 

Write in a Journal

One of the most healing forms of understanding one’s trauma is by writing it on paper. Take out a piece of paper and start writing about your past. Hannah Brame, author of The Year of You wrote a series of money journal prompts, and we’ve found the best ones to get your ACE brain activated:  

How do you talk about money with friends and family? (Do you?)

What does it mean to you to have “not enough” money

What does it mean to you to have “too much” money?

Write a Money Brain Dump 

A quick money stress reliever is creating a money brain dump list. 

A money brain dump list is the act of setting a timer and writing down all of the things that are bothering you. You can make your brain dump money-specific and write out a list of financial stressors. 

Getting your fears on paper can relieve your current money stress. It can also help you make a mental note of why you are stressed, so you can work through it and process your stress in new, healthier ways. 

Eugenié uses her 10+ years’ experience in tech, education, and finances to lead high- achieving individuals to understand their money habits. She works as a financial wellness strategist and is the author of Our Money Stories.

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Therapy Options that Won’t Break the Bank

This post is brought to you and written by an outside writer.

Who couldn’t benefit from a few therapy sessions in 2020?

It’s been a challenging year for most people. We started off an election year quickly with the COVID-19 pandemic, and not long after began experiencing additional trauma and anxiety over racial injustice around the country.

The headlines alone are enough to cause many people’s anxiety to shoot up, but it doesn’t end there.

Many are facing financial challenges from lost jobs, health challenges during a worldwide pandemic, and loneliness or depression due to social isolation. It’s fair to say that it’s been a rough year all around.

Getting professional help from a licensed therapist might sound like just what you need. But one of the main obstacles that stands in the way of people seeking help is the cost. Therapy tends to come at a high price that many insurances don’t really cover.

So, what are you supposed to do?

Affordable online therapy

If you’re working hard to stick to that budget and keep your finances in order, therapy might feel like it’s out of your reach. But BetterHelp might be just the solution that you’re looking for.

BetterHelp provides online therapy from licensed professionals. And it’s more affordable than many private practice therapy practices.

You can pay a set monthly price and have access to therapy sessions with the therapist you’re match with via:

  • Video.
  • Phone.
  • Chat.
  • Messaging.

The best part is that you can do it all from the comfort of your home. Not only does this make it easier to squeeze appointments into your busy schedule, but it also stops you from needing to go out at a time when people are being encouraged to stay home.

Who can online therapy help?

Online therapy can be a great option for you if you’re struggling with things like:

It’s an effective option for many people. However, if you’ve been diagnosed with a severe mental health disorder, are hurting yourself, or find yourself in a crisis or emergency situation, online therapy isn’t the right fit for the moment. In these cases, you should seek care and treatment in person.

If you are interested in exploring your options with BetterHelp, you can learn more here

Other options for affordable therapy

Online therapy isn’t the only option that you have if you’re looking for affordable ways to address your mental wellness. Here are some other options.

Check with your insurance company

If you have health insurance, there are instances where your insurance will cover therapy. However, this likely comes with restrictions and it’s important for you to understand what is actually covered.

Some insurance companies will cover a certain number of sessions while others will only cover if you’ve been diagnosed with a mental health disorder. However, if you have health insurance, it’s well worth the time of making a call or jumping online to explore your coverage options.

Find a support group

If you’re struggling with a specific challenge, you may benefit from joining a support group. Traditionally, these types of groups were held in person. But many began providing virtual options this year when the COVID-19 hit.

These groups can cover a wide range of challenges from anger management and anxiety to grief support. Some groups are led by licensed therapists and others are put on by local nonprofits and even religious organizations like churches.

To find a group in your area, you can begin with a simple online search such as “support group for [fill in topic]”.

Talk to a religious leader

If you attend a church or are involved with another type of religious organization, you may have access to counseling through your connection. Some churches have groups to help with grief support or addiction. Or your pastor may offer counseling sessions for a free or reduced price.

It’s important when pursuing these options to remember that it’s likely the person that you’re working with won’t be a licensed mental health professional, although they may have some type of counseling training.

DIY ways to address mental health challenges

While this is not a replacement for professional therapy, there are some things that you can do at home to supplement help that you’re receiving. Some of these things include:

  • Meditation – Learning to meditate can help you work towards overcoming things like anxiety and depression. It can also help you process difficult emotions that you may be experiencing.
  • Exercise – Getting in physical activity on a regular basis can help boost your mood and relieve stress.
  • Getting enough sleep – Lack of sleep or too much sleep can have an impact on your mental health. Work on getting 7-9 hours of sleep each night by creating and maintaining a sleep schedule.
  • Journaling – Writing in a journal can help you process your thoughts and emotions to deal with them in a healthy way.
  • Connect with a support system – Spending time talking to trusted friends and family members can help boost your mood and take your mind off of your stress or anxiety.

Remember, 2020 has been a rough year on everyone. There is no shame in getting help when you need it.

It doesn’t have to break the bank, either.

Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health- related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with With an interest and dedication to addressing stigmas associated with mental health, she continues to specifically target subjects related to anxiety and depression.

Why Representation Matters in Finance Media

This latest installment in the Intersectional Money Series is by Jamila Souffrant.

We’d all like to think that success is attainable for anyone who has the proper tools, drive and necessary grit to withstand all the challenges that come, building wealth and accomplishing goals along the way. 

Unfortunately, not everyone has access to the same resources or begins at similar starting points in the money and entrepreneurship game. 

Why is it important to represent minorities?

Sometimes, the advantages that push you closer to success are tangible such as supportive parents or access to a well-connected social network. Some advantages are not as easy to detect because if you are not affected by them, they are somewhat invisible to you.

Personal characteristics such as confidence and courage are major intangible advantages any entrepreneur or business owner must have to succeed. If you were lucky, these personal attributes were first instilled in you by your parents. 

But we also receive this messaging of self worth and capability through mainstream media and from the world around us. 

In other words, seeing people who look like you, who talk like you and who you can relate to in positions of success matters when building your confidence. 

My experience with misrepresentation in finance media.

A couple of years ago, Entrepreneur Magazine picked up an article that I wrote for another site called Why Quitting My 6-Figure Job Was The Best Decision For My Family. When Entrepreneur first ran the story on its site, a white family was used as the stock photo. 

Once it was brought to Entrepreneur’s attention that the stock photo picture was a misrepresentation of me as the author, the image was changed to one that more closely represented my family — a black family. 

I don’t think Entrepreneur purposely used a white family as the story image knowing that I was a black author. I didn’t directly submit the article to the site and it was picked up as a syndication article from another site. Entrepreneur picked the image that they thought went best with the article. 

But why should a white family be the go-to image of happiness and success? This is an example of the implicit bias and systematic inequalities that exist in our society. The default image of success is usually white.

Representation reinforces that success is possible.

In a society where people of color, specifically black people, have been blocked from building wealth and attaining economic freedom, we desperately want and need to see more people who look like us achieving happiness and financial success. 

For so long, we didn’t see ourselves in the traditional happy and positive news stories. There is still a big discrepancy today in how black people are portrayed in the media. 

Sometimes, all it takes to spark the confidence that you, too, can be successful, is seeing just one person who looks like you. One person doing something you want to do, but thought was impossible.

I get excited every time I see someone accomplishing something amazing reported in the media who looks like me. Not only do I cheer them on like they are a friend in my head, but it creates a sense of hope that if it were possible for them to achieve it, it can be possible for me to achieve it, too. 

Why representation in financial media is important for everyone.

Representation does not only matter for people of color and other marginalised groups. It also really matters to everyone else. 

It’s important that non people of color see positive representation of people who don’t look like them in the media. This further reinforces inclusion, diversity and challenges the overall perception of what the typical success looks like.  

About the Author

Jamila Souffrant is a podcaster, writer and founder of where she shares her journey to reach Financial Independence while helping others do the same. 

Jamila is considered a go-to financial thought leader in the personal finance field and is the resident financial expert on a weekly segment on News12 — the most watched local TV news-station in NYC. She has been featured in other notable media outlets such as ESSENCE, Refinery 29, Money Magazine, CNBC, CBS, Business Insider and more. The Journey To Launch Podcast was also named one of “27 Podcasts You Need To Start Listening To In 2018 by BuzzFeed”.

Jamila and her husband saved $169,000 in two years and are debt free besides their mortgage. She is also a mother of three young children and lives in Brooklyn, NY. 

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A Lesson Learned: The Black Tax

This is the most recent Intersectional Money feature.

When I first heard of and read articles that referenced the Black tax, it was often described in the context of Black Americans and immigrants who are having to deal with the financial and emotional pressure of supporting family members. As someone who is a twice immigrant, of mixed race and identifies as a Black woman, I connected with that assumption and for a time explained it as such when asked about the Black tax. 

I learned that I was wrong.

What is the Black tax, really?

In the fall of 2019, I began to learn more about what the Black tax truly is. I realized that many were talking about its emotional impact, but few correlated the historical context and quantified the economic ramifications of how Black Americans are systemically treated. Only after reading The Black Tax: The Cost of Being Black in America by author Shawn D. Rochester did it become clear to me how pervasive this tax is because it affects every aspect of our lives.

What is the Black tax? It is the financial cost of multi-generational economic disparity and discrimination against Black Americans due to explicit and implicit anti-Black bias. 

This prejudicial tax is found in virtually every sector of our economic landscape including:

  • Employment.
  • Real estate.
  • Auto lending. 
  • Business financing. 
  • Education.
  • Healthcare.
  • Government policies. 

To understand how the Black tax impacts nearly 50 million Black Americans today and the fact that they own only 2% of the wealth in the U.S. after four centuries, we must look in the rear-view mirror of history.

Note: The author of The Black Tax, Shawn D. Rochester, will be speaking at the first day of the Elevate conference. Grab your free ticket here!

History of the Black Tax

The Emancipation Proclamation issued on January 1, 1863 by Abraham Lincoln said that all slaves in the South should be set free. The reality is that it took several years for all Black slaves in the U.S. to be liberated. White landowners had no intention of giving up their primary source of labour —  i.e. black slaves — that easily. 

Former slave owners, along with elected officials, devised new ways to continue slavery by another name. Black codes, vagrancy laws, convict leasing, and sharecropping contracts, served as a legal means to continue to discriminate against Black Americans and ensure that former Black slaves would end up working their lands for little to no pay or be forced into debt servitude.

The Homestead Act

The wealth gap for Black Americans was exacerbated through measures such as The Homestead Act of 1862 which gave a combined 270 million acres to 1.6 million families until the legislation was repealed in 1976. 

Former slaves were also eligible to submit a claim. However, the filing cost of $18 plus $6 to receive an official land patent, paying $1.25/acre, and requirements that included building a home and farming the land was unaffordable for the vast majority. 

Over 99% of the 1.6 million who benefited were White families. It is estimated that up to 93 million Americans today are beneficiaries of this land allocation. 

40 Acres and a Mule

Special Field Order N15 issued by General Sherman in 1865, commonly referred to as the original reparations for slavery act which promised “40 acres and a mule” to former Black slaves, was essentially nullified when President Andrew Johnson issued a proclamation to return the 400,000 acres of confiscated land back to White southern owners. 

Jim Crow Laws

Jim Crow laws, enacted in the late 19th through early 20th century, entrenched racial segregation in every aspect of public life: Education, transportation, facilities, and workplaces. The laws also contributed to the financial inequality suffered by Black Americans and lack of access to land and/or capital prevented the creation of wealth building opportunities. 

Black citizens who were able to build a community that flourished, such as Black Wall Street in Tulsa, OK, and in Rosewood, FL, among others, were perceived as a threat to the White establishment. Their towns were literally burned to the ground and many Black residents were beaten and/or murdered.


The practice of redlining was formalized in the National Housing Act of 1934 — an act which also established the Federal Housing Administration (FHA). Residential maps were created for cities across the U.S. and housing zones from the newest to the declining areas were outlined. The older areas tended to be where many Black neighborhoods were situated. 

These maps were used by government and private mortgage lending entities to facilitate racial segregation through the denial of loans to Black applicants who wanted to purchase property in new White suburban communities and refusing to insure mortgages in predominately Black communities. Redlining and the use of blacklists directly contributed to Black neighborhoods not being able to attract and keep families, and spurred a decrease in their property values.

The Wagner Act

In 1935, Congress passed The Wagner Act, legalizing labour unions. But it made certain to allow unions to exclude non-Whites until the late 1970s. As a result, many Black Americans did not have access to higher paying jobs with benefits and healthcare. 

Discrimination Continues into the 21st Century

Lest we think that policies such as redlining and other discriminatory practices against Black Americans have ceased, we only need to look at recent settlements. 

Big Banks Facing Consequences for Racial Discrimination

In 2015, the U.S. Dept. of Housing and Urban Development (HUD) substantiated complaints that Associated Bank intently rejected mortgage applications from Black and Latino applicants. Another investigation by the U.S. Department of Justice (DOJ) proved that Hudson City Savings Bank also denied fair access to mortgages for Black Americans and Latinos. In both instances, in addition to a sizable monetary penalty, the settlements required the respective banks to open branches in non-White communities.

Just last year, in 2019, Wells Fargo paid $10 million in a settlement stemming from a lawsuit that alleged that they engaged in discriminatory lending practices which caused high foreclosure rates in Black and minority neighborhoods. In 2012, the same bank agreed to pay $184.3 million for allegations that it charged higher mortgage interest rates and fees along with issuing subprime loans to Black Americans and Latinos despite them having favourable credit scores. 

Racial bias against Black Americans persists to this day in corporate America. In the most recent bias allegation against Bank of America, the latter paid $4.2 million in 2019 to settle government claims that the bank discriminated against Black, Latino, and female applicants in their hiring practices. 

The Black Tax, Business and Career

Black men and women continue to lag financially and professionally compared to their White counterparts in the workplace due to factors such as: 

  • The pay equity gap. 
  • Lack of salary transparency. 
  • Biased hiring and management practices. 
  • Poorly implemented diversity, equity and inclusion programs that do not address issues that are specific to Black employees
  • Lack of career growth and advancement opportunities to senior management and C-suite roles.

Access to business capital and financing continues to be a hurdle for Black Americans. If they do manage to obtain credit it will likely cost them more, however the typical result is that they are denied access. Since the net worth of Black American families only accounts for one tenth of that of Whites, Black business owners are forced to use personal credit or borrow from family and friends to fund a start-up. The disparity of business financing results in Black businesses not being able to scale or employ others to further benefit their communities. 

Online survey results reported by TIME magazine regarding the 2020 U.S. Small Business Administration (SBA) EIDL and PPP loans issued in response to the economic impact of COVID-19 further underscores the financial challenges that Black business owners experience.

The Black Tax Exists Today 

It is estimated that Black Americans have been deprived of upwards of trillions in today’s dollars due to anti-Black discriminatory laws and practices that instead benefitted the economic trajectory of White Americans. The latter are significantly more likely to receive inheritances and a larger amount of it than Black Americans. 

The Black population continues to pay the price for being Black in America and the cumulative effects from slavery to this day have led to a collective emotional and financial trauma that seems nearly impossible to overcome. Yet the words of the poem written by the late Maya Angelou, “Still, I Rise”, rings ever true. 

Black Americans are committing themselves in greater numbers than ever before to economic development and giving of their talents, time, and resources to their community. They have realized that higher education is not the only “pathway to success”– especially as there are serious racial inequities and financial obstacles regarding access to quality education. It will take a concerted and consistent effort on all fronts to make the necessary inroads for Black people to create intergenerational wealth.

Reducing the Impact of the Black Tax

The collective purchasing power of Black Americans is reported to exceed 1.2 trillion annual US dollars. There is a growing consensus of the need to direct more of that purchasing power towards supporting Black businesses. Some of the key ways to reduce the impact of the Black tax include:

  • Purchasing products and services from Black establishments. 
  • Hiring Black Americans for well-paying roles.
  • Banking Black.
  • Requiring that governments and corporations devote a larger percentage of their annual spend to Black companies. 

In closing, consider this article as a brief introduction to the Black tax. My hope is that readers of all races will further educate themselves on the topic. Also, that readers will be motivated to act upon what they can do to counter anti-Black bias, both at a personal and systemic level. 

Kassandra Dasent is a financial wellness engineer and speaker. Focusing on how emotional awareness can have a direct and lasting impact on one’s relationship with money, Kassandra provides her audiences with practical solutions to help them achieve holistic wealth. Kassandra is also a certified project manager (PMP/CSM) and Founder of BridgeTech Enterprises. She has been featured in numerous media outlets including Forbes, US News & World Report, Business Insider, Fast Company, Travel Noire, Thrive Global, Yahoo! Finance and News, and Glamour.

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First-hand account of disableism impacting your money situation from an autistic woman.

How Disableism Has Affected My Finances

How hard is it to get a job when you're autistic? And then, once you have a job, how hard is it to keep even if the quality of your work is excellent? Read this important and eye-opening post--and then pass it along to the HR manager at work.

Intersectional Women's Finances

Overcoming Financial Obstacles as a Black Woman

Black women in America face double the wage gap, work more for less pay and incur more stress as a result. Join us as Chonce Maddox shares her experiences.

Stranger in My Native Land: Asian American Money

Asian-American women face racism and xenophobia on a regular basis. Along with it comes the need for hypervigelence around career and financial matters.

Lived Experience, Bravery and Fear

What is the financial impact of being a woman in a same-sex relationship? Taylor shares how her money decisions are contextualized by lived experience.