Today’s post is brought to you and contributed by Abby Locker.
Are you in the process of getting your business up and off the ground? The first few months and years can be challenging. It takes time and a lot of hard work to build a company that keeps pulling in repeat customers. Fortunately, there are some ways that you can promote your business right now. Even if it seems like the return may be minimal, you just never know until the customer makes the contact. Here are just a few ways that you can promote your small business and hopefully get your name noticed in your community niche.
Personalizing Business Items
When it comes to setting your business above the rest and generating a brand, it’s important to make sure you stand out from your competitors. This begins with creating signage and a logo that is distinctly yours and is catchy and easy to remember. Consulting with a graphic artist who specializes in advanced art and design is a good way to break away from the cookie cutter logos and signs that many businesses use.
Obtaining full ownership of the copyright and trademark of your logo is important. From there, you’ll be able to transfer the logo to your stationery and even a stamp. Personalized stamps come in handy when you’re trying to transfer your image to a new batch of invoices or envelopes. This allows you to create a fast advertisement that is effective for communication and helping promote your business when and where you need it.
Build Your Website and Online Presence
When starting a small company from the bottom up, it’s important to stay in touch with your customer base. This begins with having a primary portal through which your customers connect with you. This portal should offer a quick reference to your business and be available around the clock.
A professional website that is active and interactive is a great way to reach your customers, especially as a new and growing business. Your website can also have a forum where customers and pros can interact, get perspective, and have questions answered. Make sure that your website is directly connected to your email and phone so that you can stay in contact with any correspondence that comes up. Your website is also a great place for customers to leave feedback and generate testimonials. You can also create a portfolio that highlights some of your products or new projects that you’ve been working on. On your landing page, don’t forget to include any awards or organizations that your business is affiliated with.
Hire a Social Media Marketing Pro
While a website is a great way to promote your business, there are other forms of social media that are equally important. Connecting through social media is a great way to promote and market your content on your blog or website quickly and reach a large, broad audience at the same time. Hiring someone in-house or as a freelancer to cover your marketing and social media requests is important. Choose a company or individual who will look into your business plan and expand from there. Make sure they cover any or all of the following:
- Website support
- Inbound marketing
- Search-engine optimization marketing
- Logo design
- Brand identity
- Photo and video correlation
Ask the marketing pro if they can seamlessly blend all of your social media with your website and inbound communication devices. The goal is to make your company stand out, but you should be able to understand how to take care of the rise in customer inquiries and requests should your business take off rapidly.
Attend Public Meetings and Social Events
Old-fashioned social clubs are still one of the best ways to make yourself a solid member of the business community in your town. Virtual business is key to reaching customers through social media outlets, but face-to-face interaction is also important. Becoming a member of the local better business bureau and other small business organizations is important in the locals getting to know you and what you have to offer the community. This is a great way to build referrals and build your business through word of mouth advertising and interpersonal relationships.
Getting your business off to the right start begins with getting set up to fulfill supply and demand. Small steps will equal large-scale rewards in the future.