This post is brought to you and contributed by an outside writer.
Marketing a business comes next to developing useful products and services for the consumers. Without a clear and well-defined strategy, competitors can swiftly come in and capture the target audience. The Google Consumer Barometer says that 22% of target audience purchase products and services online, while the rest still depend on offline channels. This makes offline marketing strategies an important aspect.
Marketing strategies should be a well-balanced effort for lead generation, because people who do not engage with products on the web constitute a significant portion of the consumer demographics, says an expert at Print Banners, a leading provider of high-quality and affordable business banners.
It is for this reason that marketing experts advise printing custom banners and creative vinyl banners for businesses to gain a wider exposure. This has to be done in tandem with content marketing and SEO strategies.
Make your Employees as Brand Ambassadors
Physical branding is important to place the brand in the customer’s mind; opportunities for that is all around us. Customized apparel is huge these days, and they help create a sense of belonging or affiliation for employees. Products with brand logos can be distributed as gifts among employees; many companies have resorted to special web stores, where employees can choose from different products for friends and family. This is a good way to advertise the company to outsiders and create a unique brand image. You will be able to project your company as one which cares about its employees. It is important that these promotional items be of good quality and something useful on a day-to-day basis.
Trade shows puts businesses under the same roof as the competitors. They also bring businesses face-to-face with customers; both existing and potential ones. Printing custom or vinyl business banners shouldn’t be excluded, along with digital marketing tools like explainer videos and social media tags. One of the oldest forms of advertising, banners are great for industry events like these. Nowadays, vinyl banners can be printed and delivered on the same day. They are highly customizable and rip-resistant.
Community Event Sponsoring
Take the lead and sponsor an industry event to gain wide-spread traction in print media and news channels. Of course this is expensive, and should be done after careful research and consideration. This is a great way to get involved with social issues. For example, sponsoring a fundraiser for the benefit of cancer patients or people affected by a natural disaster in any part of the world will make consumers associate with the brand more. You can distribute business cards, branded items, discount coupons, gift certificates and pamphlets to event participants. This will enable increased word-of-mouth referrals and visibility.
Over the last five years, there has been a paradigm shift in marketing, with the rise of social media channels. Also, the growing use of high-end smartphones have causes changes in the search behavior of the target audience. Despite these advancements, experts believe that the marketing efforts of companies should be a mix of online and offline channels. The consistency in these campaigns boosts brand recall and promotes sales.