4 Tips to Drive More Traffic to Your Trade Show Booth

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Many people milling around a crowded Honda booth at a trade show in a warehouse.

It’s tempting to rely on your show organizer alone to drive all the traffic to your trade show booth, but in reality nothing happens until you make it happen. It takes a lot of planning, innovative thinking, and flawless execution on your part to get more footfalls to your booth, says an expert at Trade Show Display, a leading NYC banner printing company.

The usual tactics of giving away free pens and t-shirts or handing out of fliers by booth babes no longer work. So how can you make your trade show booth stand out in the crowd and attract more foot traffic? Here are four useful tips.

1. Contact your prospects ahead of time

Seven out of every 10 attendees make a list of the stores they want to visit before visiting a trade show, says a recent study by Center for Exhibition Industry Research. That’s exactly why you should find a way to reach out to your prospects days before the event. For instance, you can collect the names and contact details of all the registered attendees from your event organizer and contact them via email or direct mail. Make your email copy persuasive without making it too sound too aggressive or salesy. Use images of New York banners to make it look visually attractive.

2. Start a contest

Another good idea would be to encourage potential attendees to participate in a contest that starts online and ends on the event day at your trade show booth. Make sure that you offer exciting prizes for the winners and some innovative freebies for every participant. That way, you can create buzz and drive more traffic to your store.

3. Launch a new product

Trade shows are a great place to launch a new product or make an announcement of an upcoming product. If possible, bring the new product to your booth and allow people to touch, feel and operate it. That way, you can pique their interest in your product and brand. But before you do that, make sure your booth is well designed and have enough space for product demonstration. You can use vinyl & mesh banner printing or retractable banner printing services to show your products in a good light.

4. Make your booth functional and attractive-looking

Irrespective of the size of your booth, you can make it look neat and eye catching. All it takes is a little innovative thinking. And designing an attractive trade show booth doesn’t have to be time consuming. Thanks to same day banner printing services, now you can custom design your trade show displays really fast. Identify the focal point of your booth and place your most crucial message right there, so people can notice it on a quick glance. Also, make sure there’s enough free space for free movements inside your booth. If necessary, seek professional help for banner designing from a reputable banner printing company in NYC.

Choosing the right booth staff is also important. Ideally your booth staff should have in-depth product knowledge, experience in face-to-face marketing, good attitude and a pleasing personality.

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